“The funding is earmarked for expanding geographically, scaling up our technology – both our team and the back end — as well as driving strategic partnerships and marketing,” a spokesman for RedDoorz told e27.
The company claims it is booking thousands of rooms monthly.
Furthermore, RedDoorz has appointed Phillip Wolf, Co-founder of travel industry research firm PhoCusWright, and Ajay Bakaya, Executive Director of Sarovar Hotels and Resorts, to its Strategic Advisory Board.
“Today, budget accommodations have fragmented and non-uniform experiences affect consumer satisfaction which can lead to negative reviews on social media and declining [sales]. This is where RedDoorz has a strong value proposition,” said Co-founder and CEO Amit Saberwal in an official statement.
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RedDoorz is an asset-light budget accommodation brand and service offering for hotels, resorts, inns, service apartments, B&Bs and guesthouses.
It provides budget accommodation owners access to expert advice and assistance to standardise their offering and directly distribute online via the RedDoorz platform.
The company markets itself to Southeast Asia and it told e27 the most popular regions are Jakarta, Bali, Singapore, Thailand and Kuala Lumpur. A quick test of the service produced rooms that peak at about US$34 and dropped as low as US$13.
On its website, RedDoorz makes it clear that the rooms up for sale have basic services like free Wi-Fi, fresh linens, toiletries, satelite television, clean washrooms, quality linen and mineral water.
It also allows users to pay via credit card and verify via credit card but pay at the hotel. Since it is a budget hotel service, there is also an option for “don’t have a credit card.”
Finally, there is a service for hotels to list vacant rooms.
“RedDoorz’ offering is helping to standardise a fragmented hotel landscape, especially in the budget space that suffers from low online penetration,” said Jungle Ventures Founding Partner Amit Anand.
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RedDoorz was launched by Commeasure, a hotel marketing service that helps hotels distribute their online presence. It is different from its parent company because users can book rooms directly via the website.
Commeasure also received funding from Jungle Ventures in April 2015.