A month later, an Android beta version was launched, and the reason for doing so was clear – there is a bigger market in Asia when it comes to Android devices, especially in Japan, South Korea and China.
In conversation with e27, Aditya Rathnam, Co-founder, Kamcord, said, “The gaming culture in all Asian countries is very rich. This really resonated when I went to Japan.” He added that when he was in the US, he had to constantly explain why people would want to record videos of in-app mobile gameplay. In Japan, there was just no need to. “Everyone understood,” he continued.
Isao Moriyasu, CEO, DeNA, agreed. He said, “Partnering with Kamcord offers our players a unique way to capture and share video of their in-game achievements on social media channels and Kamcord’s mobile app to deliver a more engaging gameplay experience.” The Japanese firm is also the owner of Mobage, a social gaming portal for mobile users.
Even as Kamcord focuses on expanding its reach in China, Japan and South Korea, Rathnam noted that the team is looking to understand Southeast Asia and work with the game developers in this region.
At the moment, the platform has been raking up a tonne of engagement. According to an official release, users are now sharing one video every two seconds with Kamcord. More than a million videos have been shared in the last month alone. He further added that 30 percent of all users click to download a game every day.
Some games featured on Kamcord include Mini Carnival, which saw 3.5 percent of views result in a comment, and 11 percent of views result in a ‘like’ on the platform, and Battle Camp, whose user-generated in-game videos have generated more than one million shares in less than six months.
Innovation WorksUnited States of America
Innovation Works invests capital, business expertise and resources into companies with the greatest likelihood of regional economic impact.
TransLink CapitalUnited States of America
TransLink Capital is a Silicon Valley-based venture capital firm that leverages proprietary Asia insight to invest in U.S. information technology start-ups that are customer engagement ready.