Ken Mendiola
Data-driven Social Media Marketer | Strategy Solutions Executive Search and Recruitment

About

If you're looking for a data-driven marketer who knows the ins and outs of the digital marketing world, then you're reading the right profile. More than 3 years experience in social media marketing and online content syndication has taught me that no single platform can be solely depended upon. Businesses must leverage the whole spectrum of online and digital marketing in order to succeed. I can help you create strategies that are used by the biggest names in marketing - what works and what doesn't. My experience ranges from a global financial media firm in New York, to a "solopreneur" consulting business in Texas, a beauty spa in New Zealand, up to an international executive search and recruitment firm based in Sydney.

I am a data-driven marketer leveraging the power of "word-of-mouth" on the internet. Digital marketing has become one of the many hats that I wear every day. As a content specialist, I have 2 years experience on leading a team of writers in the monthly publishing of guest articles to top sites such as Wall Street Journal, Forbes, Entrepreneur, HuffingtonPost, and other online media outlets. This content strategy is a also used as a lead magnet and generates leads to the company.

As a lead generation specialist, I have led in the "pick-and-shovel" work of creating an online database of leads of a business consultancy firm (Focused360 - focused360.com) and a printer manufacturing firm (CodeJet - codejet.com). In this capacity I was able to make a database of leads and created demand through the application of various content marketing strategies.

I have a chemical engineering background which has sparked my curiosity in many different areas including chemical processes, statistics and advanced mathematics, software, etc. My recent interest is on Big Data and its application to social media and digital health.
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