EaziCar, a Malaysia-based cab-hailing company, today announced it has launched an equity crowdfunding campaign to raise RM300,000 (US$73,000) using Ata Plus platform.

With the funding, the company plans to create a ride-hailing experience that’s centered around the drivers and passengers motivation and loyalty, which the company believes is the future of e-hailing market. The company will further focus on marketing initiatives and product development.

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EaziCar offers peer-to-peer e-hailing services via mobile app and it aims to address drivers and passengers loyalty via both benefits and incentives.

As of January 2019, EaziCar claims to have signed 428 drivers on it platform.

What differentiates EaziCar is that it gives drivers the flexibility and benefits like just a one-time registration to cover the region. It is a control-free platforms that will not require its drivers to hit a certain quota of trips to be incentivised.

In addition to a more laid-back regulations for drivers, eligible drivers of EaziCar are also provided with medical benefits to ensure their basic necessities are covered.

From passengers side, EaziCar will offer incentives to its passengers with a cash reward system to merit passengers instead of using points. EaziCar’s long-term rebates offer passengers an additional 5 per cent for each reload on their Eazi Pay account.

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“Our focus is in ensuring the satisfaction of our drivers by providing attractive benefits, as well as taking preemptive measures in the safety and convenience of our passengers, we do believe we have an edge from our competitors.” says Alex Teow Boon Heong, Co-Founder and CEO of EaziCar.

“We are optimistic in EaziCar’s impact in the future growth of the industry, notably in the wellbeing in their passengers as well as their drivers,” said Kyri Andreou, co-founder and director of Ata Plus.