Indonesian coffee trade industry is considered promising enough for KopiTani to build an e-commerce platform for. Simply put, the KopiTani solution is an online marketplace for original Indonesian coffee beans; the platform also includes an element of farmers empowerment with the DokterKopi feature on it. The platform currently offers two types of coffee beans: Green beans and coffee beans.

The green beans are being purchased directly from farmers managed by KopiTani. There was no middlemen involved in the process, enabling KopiTani to secure beans at a more affordable price. As for the roasted beans variety, which currently is still under development, will be purchased from independent roasters to be rebranded to KopiTani brand and sold on the platform. The startup plans to offer subscription-based service to enable Indonesian coffee lovers to buy and subscribe to the service.

“The subscription service is still under development; it is basically a B2C marketed roasted beans product. So coffee lovers who have subscribed to the service will have their monthly coffee needs supplied with Indonesian coffee beans. We are going to send it randomly; for example, in the first month we are going to send in first-rate Toraja coffee beans, then on the second month we are going to send in Flores Bajawa beans from several curated independent roasters,” KopiTani CEO Arif Rahmat explained.


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At the moment KopiTani is also focussing on field work, by working side-by-side with farmers and promoting the DokterKopi app as part of the KopiTani platform. Through DokterKopi, farmers will be able to consult on how to handle issues related to harvest. By far KopiTani already partnered with 50 farmers and is fostering a partnership with the South Celebes branch of a plantation farmers association (Gapperindo), which has a network of 5,000 farmers.

As part of its effort in expanding the KopiTani services, the startup is initiating a collaboration with Habibie Garden, a local startup providing internet-of-things (IoT) solutions to maintain crops.

“In the future we would also like to collaborate with Habibie Garden to implement the use of IoT in coffee plantations, as one of the most enduring issues in the field is the high cost required [to plant coffee], thanks to the use of conventional plantation method. We also want to allocate proceeds from the coffee bean sales to replant trees. A ministry data revealed that about 300 hectare [of coffee plantation] is no longer productive due to old age,” Rahmat said.

The article KopiTani Hubungkan Pecinta Kopi dengan Petani Kopi Nusantara was written by Prayogo Ryza for DailySocial. English translation and editing by e27.