The Kormo team

Kormo, an experimental job marketplace app from Google’s Area 120 incubator, has been launched in Bangladesh. The app is primarily catering to the informal job market in the country.

As per a press statement, the company has been testing out Kormo in Dhaka since mid 2017 and has been able to connect more than 21,000 jobs and serve over 1,000 employers.

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There are two parts to Kormo — the job seeker app and employer app. Using optimised algorithm, Kormo pairs candidates with available jobs based on a ‘best match’ model and provides a two-way rating system for employers and employees. Job seekers can sign up, create their CV and get matched to potential jobs. The app also provides curated learning content for skills and personal development.

According to Bickey Russel, Head of Kormo, the app is different from job listing or matching sites as it creates a persistent connection with the user and takes responsibility for job fulfilment beyond the initial job matching. This includes tracking job interview attendance, successful selection, certification, and job experience accumulation. Over time, Kormo automatically builds out a user’s career CV based on completed jobs and skills development.

“In Bangladesh, over two million young people enter the workforce every year but unemployment and underemployment continue to grow creating new challenges for local people and the economy. With 86 per cent of the labour force employed in the informal job sector, we believe there’s room to innovate,” said Russel.

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The Kormo app is available on Android and for now, only caters to jobs in the capital city Dhaka.

Area 120 is an experimental programme within Google ti helps small teams rapidly build new products in an entrepreneurial environment. The incubator build, launches, and iterates on dozens of ideas.