Lelong.my Managing Director Richard Tan (left) with CMO Cyril Dhenaut

Malaysian online auction marketplace Lelong.my today announced the acquisition of digital marketing agency Mataris Agency for an undisclosed sum.

The company also announced the appointment of Mataris Agency CEO Cyril Dhenaut as its new CMO.

“2018 marks the year of changes for Lelong.my, hence we are working towards launching a better interface coupled with seamless processes. For the customers, it would mean a better flow from first touchpoint to the purchasing point and beyond. We are also looking at improving merchant support on Lelong.my from on-boarding to daily management,” explained Lelong.my Managing Director Richard Tan in a press statement.

In addition to the acquisition and the appointment, Tan also said that Dhenaut will be tasked with the launch of a new online mall, a subsidiary of Lelong.my’s parent company Interbase Resources.

“One of Cyril’s first tasks as CMO is to initiate a facelift to one of Interbase Resources Sdn. Bhd.’s brands, Lmall.my. The focus will be on the overall customer journey,” he explained.

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Tan also hinted that Lelong.my will acquire more local and international companies in the tech, education, and business sectors to support growth.

Founded in 1998 by Tan and Kwok Wei, Selangor-based Lelong.my is one of the longest running e-commerce companies in the country. It claimed to have “more than” 10,000 merchants and “over” 1.3 million products on its platform, from gadgets to fashion and accessories.

In addition to Lelong.my and Lmall.my, parent company Interbase Resources also manages online marketplace Superbuy.my and e-payment platform Netpay.my.

Some of the leading e-commerce platforms in Malaysia includes Alibaba-backed Lazada and SK Planet-backed 11street.

Kuala Lumpur-based Mataris Agency offers services ranging from paid advertising, customer relationship management (CRM), on-site optimisation, to social media management.

It claimed to have secured over 25 clientele that are based in Southeast Asia and Europe, such as Guardian, Fave, Groupon, Royal Selangor, Axa, and Arla Food.

Image Credit: Lelong.my