LeTV has taken its first steps into the virtual reality (VR) market, releasing a smartphone headset priced at 149 yuan (US$23). The LeVR Cool 1 caps off a year of hardware releases including the LeTV smart TVs and a high-end range of smartphones. LeTV, founded in 2004 as a video streaming service, is looking to leverage its content resources to sell its VR brand. The company plans to integrate its video-on-demand service with upcoming LeVR products. Currently, the headset is only compatible with LeTV handsets, the LeTV One and One Pro. The headset will also be exclusive to LeTV’s e-commerce platform LeMall. Also Read: Alibaba and Disney launch Mickey Mouse-shaped streaming device “Few companies will fully handle VR business as selling the product requires premium hardware design, powerful cloud computing support and fruitful content,” said Ablikim Ablimit, VP of Strategy Management at LeTV in an interview with state media outlet Xinhua. LeTV has previously released plans to use VR technology in live-streaming sports events and concerts.
LeTV edges into virtual reality with LeVR
Priced at US$23, the headset is only compatible with LeTV handsets, the LeTV One and One Pro and will also be exclusive to LeTV's LeMall