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LINE messaging platform today announced a partnership with iPrice Group to launch LINE SHOPPING, an online shopping experience launched for its users in Indonesia.

The feature enables users to find deals on electronics, fashion as well as health and beauty products on the LINE SHOPPING tab in the platform.

iPrice Group will be working closely with LINE to provide updates and content for the feature.

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“We are committed to improving users experience in using LINE SHOPPING. E-commerce landscape in Indonesia is continuously evolving and we’re always finding ways to enhance user experience. After thoughtful deliberation, we found that aggregator format is on-trend and has a promising future in Indonesia. This format gives convenience to our users and will ease their journey in finding the best product with the best price, which is in line with our commitment in enhancing the user experience,” explained Dale Kim, Managing Director LINE Indonesia.

In August 2018, iPrice Group announced an undisclosed funding round by Naver, South Korea’s leading search engine and parent company of LINE.

The partnership followed the announcement of this funding round.

Image Credit: LINE Shopping