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LYKE CEO & Co-Founder Bastian Purrer (left) with CCO & Co-Founder Agnez Mo

Jakarta-based fashion and beauty app LYKE today announced Indonesian pop star Agnez Mo as its co-founder and Chief Creative Officer.

Starting out her career as a child singer and actress, she has had more than 20 years of experience in the music, TV, and fashion industry, and has recently launched her first album targetted at international audience.

In a press statement, Agnez Mo explained that she first met LYKE Co-Founder & CEO Bastian Purrer in 2016, when she was already working on her clothing line ANYE.

She explained building and scaling LYKE as “the perfect opportunity to feed her entrepreneurial spirit while leveraging technology to make a profound impact on the lives of many.”

Launched in February 2016, LYKE is an aggregator app for fashion and beauty stores that enables users to discovers products from various online stores in just one app. It also offers personalised service that allows users to follow their favourite shops and brands.

Available for Android and iOS devices, LYKE claimed to have reached almost two million downloads combined.

The platform also introduced an image search feature together with the announcement of its new co-founder.

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“Agnez Mo is the source of inspiration for developing our latest feature, LYKE Image Search. This feature ensures that searching for fashion products is easier than it has ever been. As an innovator in the world of fashion and beauty, we at LYKE are committed to providing the best online shopping experience, as evident with the launch of LYKE Image Search using the most advanced visual recognition on the market,” Purrer said.

LYKE raised a “close to” US$4 million Series A funding round led by German VC fund Holtzbrinck Ventures in August 2016, with participation of Singapore-­based APACIG.

In Indonesia, other celebrities that have been foraying into the tech industry includes actor Ashraff Sinclair, who was appointed as a partner at 500 Startups in April.

Singer Giring Ganesha of the band Nidji has also founded online news portal for teen Kincir, while actor/comedian Dennis Adhishwara had founded video platform Layaria.

Apart from them, actress and DJ Alice Norin has also founded fashion e-commerce startup 8wood, while actor/model Christian Sugiono founded lifestyle portal Malesbanget and dating site Setipe (which had been acquired by Lunch Actually).