The Malaysian Global Innovation & Creativity Centre (MaGIC), Uber and Digi have launched an ideation lab aimed at growing exciting, impactful business ideas from entrepreneurs within the ASEAN region.

The initiative will provide aspiring startups with an opportunity to be part of the ideation lab and an international exposure trip to San Francisco.

Interested participants with revolutionary ideas can start applying for the programme from today until 17 September 2016.

Also Read: MaGIC Accelerator Programme: One of SEA’s largest accelerator Demo Days returns with participations from 15 countries

Following that, a panel from MaGIC, Uber and Digi will handpick the top 20 entrepreneurs to participate in a two week ideation lab, which will run on Digi Incub8 and MaGIC’s pre-accelerator curriculum, at MaGIC’s campus in Cyberjaya, Malaysia.

The selected startups will learn how to develop three key aspects of their future business: customer, product and market. These will help the entrepreneurs fine-tune their ideas or concepts and create a working prototype, preparing them for the next stage of seed investments and funding.

After the lab, the top 20 entrepreneurs will have a chance to present their refined business ideas to key executives from MaGIC, Uber and Digi at the Global Entrepreneurship Community event on 2-3 November 2016.

Also Read: Malaysia to host first Global Entrepreneurship Community in KL, aims to transform the nation

Winners will have the opportunity to meet early-stage investors and other key players within the entrepreneurship ecosystem in San Francisco.

“This could be a great springboard for early-stage companies in the region to fine-tune their innovative and revolutionary ideas further before going into the market. We also hope that the lab will provide the participants with a forum for education, mentorship and inspiration, leveraging on the knowledge-based economy. We look forward to your submissions and remember, there are no ideas too small,” said Ashran Ghazi, CEO of MaGIC, in a press statement.

Founded in 2014, MaGIC offers access to local, regional, global investors and partners that are committed to nurturing the startup ecosystem.

Digi Incub8 is a pre-accelerator programme for idea stage startups. It is part of Digi-X, Digi Telecommunications’ innovation lab.

For more details about the ideation lab and participation, please visit this link.