(L-R) Jeffry Chan and Stanley Chee, Founders of SalesCandy

Malaysia’s pitchIN has closed its 10th deal of this year, with SalesCandy raising RM1.5 million (US$355,ooo) from 54 investors via the equity crowdfunding platform (ECF).

With this, the total investment raised by companies via pitchIN has crossed the RM12 million (US$2.8 million) mark, it said in a press release.

Also Read: Crowdfunding site KitaBisa takes down campaign after campaigner used fund to buy iPhone 7, Toyota Fortuner

Sam Shafie, pitchIN CEO, said: “We are pleased that pitchIN’s focus on bringing interesting fundable deals to investors has resulted in being responsible for nearly 60 per cent of the successful Malaysian ECF deals in 2017. We are grateful to the 623 investors, of all types, large and small, who have invested to date in deals on the pitchIN ECF platform. pitchIN is not done for the year. Investors can look forward to more deals on pitchIN Equity before the end of 2017.”

SalesCandy is a sales performance and lead management CRM. The firm claims it is capable of instantly routing leads from various sources such as Facebook Lead Ads, web forms and chat bots directly to the salespeople’s mobile phone and automatically updating lead statuses with the actions taken by the salespeople.

Also Read: VMO raises funding from Cradle Fund, equity crowdfunding to further expand business

Started in 2012, pitchIN is Malaysia’s national crowdfunding platform. The platform has executed a slew of crowdfunding projects such as the first ever Indie festival in Penang TAPAUfest, on-demand movies Movie GoGo project, the pitchIN-MaGIC Challenge, MDeC’s social project to assist the flood victims in East Malaysia, TeeSomethingNice, the tee-shirt project in celebration of Hari Malaysia and Merdeka 2014.