Taiwan-based advertising technology startup Appier has announced receiving US$6 million from US-based venture capital firm Sequoia Capital in a Series A round, according to TechCrunch.
Appier is most known for its technology, which enables “real-time bidding and programmatic media buying, artificial intelligence and Big Data, cross-screen targeting, and audience profiling”. Cross-screen targeting, for example, is especially valuable for advertisers who want to get their message out to consumers across devices.
In addition, it intends to use the new injection of funds to boost product development and research efforts, as well as to increase the number of international sales offices, especially in Asia.
This is Sequoia Capital’s first bet in Taiwan, which makes one hopeful for more to come.
Appier is a technology company that makes it easy for businesses to use artificial intelligence to grow and succeed in a cross screen era.
23M Series B Investors:
Jafco InvestmentsSequoia Capital