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With growing competition in the cab-booking space in India, Meru Cabs has announced its integration with Google app Google Now.

This partnership will send passengers reminders for cab pickups, alerting them in case they wish to avail a cab depending on their location, as well as other information through Now Cards within the Google app.

Announcing the launch, Rathin Lahiri, Chief Marketing Officer, Meru Cabs said, “At Meru Cabs, it is always our endeavour to constantly explore and develop innovative technology solutions that benefit our end consumers. With Meru Cab’s integration on the Google app, customers on the go can now tap into a seamless and good quality cab experience.  We are proud to be the first Indian cab service to offer this feature in partnership with Google.”

Recently, Meru introduced a new mobile app, which has features like one touch booking, tracking your cab, confirmed booking up to seven days in advance and cab wallet. Customers can register and load money into the app via credit card, debit card or through net banking.

Founded in April 2007 in association with the India Value Fund, Meru operates in 13 cities in India. In December 2013, Meru launched its MeruGenie service in Hyderabad, followed by Bengaluru, Pune, Delhi, Chennai and Mumbai.

After the Uber rape incident, the Transport Department of the Government of Delhi prohibited web-based taxi apps from operating, but Meru was among one of the providers permitted to operate.

The taxi-booking space is witnessing consolidation and industry reports have indicated that Ola will acquire TaxiForSure for about US$200 million. This will be the second-largest acquisition in the consumer Internet space after Flipkart’s acquisition of Myntra. Reports also say that US-based Uber is now looking to buy Meru Cabs. The deal may entail a stake sale by India Value Fund and part of it could also be through fresh equity issuance to infuse cash into Meru Cabs.

Also Read: After ban on Uber in Delhi, Ola & TaxiForSure too garaged

In a separate move, Indian matchmaking service Shaadi.com has also tied-up with Google’s Now Cards. It will allow consumers to tap the Google app icon to get updates on ‘New Matches’.

Gourav Rakshit, COO, Shaadi.com said “We are delighted to be associated with the new Google app, which will make matchmaking simpler for Android users. We, at Shaadi.com, constantly strive to make the journey of matchmaking more relevant to users. We look forward to a long partnership with Google.”

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