MOX, the mobile software accelerator backed by SOSV, is a two-month mobile-only development programme designed for startups to localise, test and fine-tune platforms, services and apps focussing on mobile users.

Why mobile? Because the market is huge. Internet analytics company ComScore published a report on mobile usage and user behaviour this year, concluding that digital media consumption on mobile devices has overtaken desktop as the most used platform in the US.

Meanwhile, mobile phone ownership is increasing in developing countries, with people logging on through mobiles in lieu of computers.

Startups that are accepted into the programme receive US$500,000 in advertising promotion with help to further monetise. The accelerator will take 6 per cent equity from each startup.

Following the model of the other five accelerators under SOSV, MOX will provide startups with mentorship and access to investors.

MOX will be based at Taipei’s popular hub, Taiwan Startup Stadium. The programme for Batch 1 starts January 4, with its first demo day scheduled on March 3.

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