Moborobo-screenshots_media iOS has iTunes, while Windows Phone has Zune as its official PC management application, allowing users to manage their smartphone data from their PCs. However, Android smartphones lack an equivalent official PC management application to match this, despite many other applications available to manage media like photos and videos, email and contacts.

Now, MoboRobo offers a similar PC management for Android smartphones. MoboRobo is an Android synchronisation software, developed by a software studio of the same name in 2011.

Based in Hong Kong, MoboRobo is the company’s flagship product, allowing users to use their PCs to manage data and install, update or delete apps from their phones and tablets.

Here, Terence from e27 brings you a review of the MoboRobo app, and how it can be a tool for users wanting the most out of their devices.

Trying it out
Perhaps it was my experience as a “power user” of Android speaking — where rooting and installing custom ROMs (flavours of Android operating systems) is second nature — but MoboRobo wasn’t very appealing to me at first sight. That said, MoboRobo looked like a steady competitor of popular Android backup app Titanium Backup, at least in the recovery and backup space, and I was intrigued to see if it can perhaps act as a replacement for when rooting devices is out of the question (like when devices are locked down due to BYOD policies).

Also Read: Samsung’s KNOX shows device makers how to improve BYOD security

Pairing my phone with the PC using MoboRobo was a cinch. Through a USB cable, my phone was detected, its drivers loaded, and a small MoboRobo daemon was installed in the phone to aid with the connection. After this, I could backup and restore data like SMSes and call logs, install and update apps, and view/manage photos and videos on the phone.

Backup and restore worked beautifully. After wiping the phone and installing a custom ROM, I restored the contacts, messages, call logs, and app data successfully. The app update and install also worked well enough, though some apps could not be updated through MoboRobo, and had to be manually updated via Google Play. So, it worked fairly well for me. Will it work equally well for someone who isn’t as tech savvy? I decided to test this by teaching my mother to use MoboRobo.

Now, my Mum isn’t very well-versed in mobile technology. Her phone was configured by me, and she comes to me whenever something goes wrong. My chance came when she upgraded her phone and had to transfer her data. Using MoboRobo, we backed up all contacts, messages and app data from her old phone, and successfully restored them on the new phone.

She has now begun using MoboMarket — a marketplace that has a claimed 3,00,000 free apps, wallpapers and themes — to change the look of her phone regularly. According to MoboRobo, MoboMarket supports more languages and countries than Google Play, the digital distribution system for Android, so I guess I could be missing out (but I don’t change my interface that regularly anyway). Other products in MoboRobo’s portfolio include applications such as MoboRead, an Android e-book reader, video player MoboPlay and MoboLive, an Android home PC replacement. Already my Mum is looking at them, and she may even be teaching me how to use these apps in the future.

My conclusion? MoboRobo is definitely a tool that’s valuable to even casual users. If you care about the data in your phone (basically everybody does), it makes sense to use this tool for an added layer of security and assurance.

This article was produced in partnership with MoboRobo and e27. To download their app, which works on both Android and iOS phones, please visit