Australia-based music streaming startup Guvera has today announced the official launch of its iOS-, Android- and web-based namesake service in Singapore, its seventh 12th market to date. The other six 11 are: home country Australia, Hong Kong, Indonesia, Malaysia, the Philippines, the US, India, UAE, Saudi Arabia, Peru, and Chile.

Like its competitors, Guvera works two ways. Firstly, there is Guvera Play, a free, ad-supported streaming service that allows users to play music available on its platform for no fee at all. However, users can also choose to subscribe for Guvera’s premium, ad-free on-demand service, Guvera Platinum, which starts from S$11.99 (US$9.59) a month in Singapore.

For comparison, rival music streaming services Deezer and Spotify offer users a premium deal at S$4.95 (US$3.96) (usual price S$9.90, which converts to US$7.92) a month and S$9.90 (US$7.92) a month respectively.

Also Read: This Singapore-based startup is dead set on making game music

According to an official document, Guvera will be celebrating by staging a concert at the poolside of Hard Rock Hotel, Sentosa this Saturday. The company’s first major event in Singapore will be headlined by international hip hop star and actor Mos Def, now known as Yasiin Bey, read the same report. It will also showcase local talents like Michaela Therese, MasiaOne, Kevin Lester and Matteblacc.

Michael Wallis-Brown, Chief Commercial Officer, Guvera Global, President and Managing Director, Guvera Asia said, “We are always focussed on bringing the Guvera experience to life in new and exciting ways for our users, while supporting the local artists and industry.”

In line with its focus on local artists, the six-year-old company has also appointed Michaela Therese and Seyra and Gentle Bones as its local ambassadors.

Correction: We had originally published that Gentle Bones is an ambassador of Guvera. That is incorrect, and we have edited the article to reflect so.

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