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Singaporean broadband Internet provider MyRepublic has announced today it has appointed Lavinia Koh as the company’s Chief Financial Officer.

Koh will be the company’s first CFO after previously working as Vodafone Head of Finance for Africa, the Middle East and Asia Pacific.

“What’s really exciting is the tremendous potential MyRepublic has…There’s a real opportunity to redefine the mobility space here and make a real impact not just in Singapore but across the region,” Koh said in an official statement.

MyRepublic said Koh will be an integral player as the company works to achieve its goal of going public within the next three years. Her other job duties will be helming expansion plans and improving fiscal strategies.

Also Read: MyRepublic on track to hit 300K subscribers; may close US$14M funding round soon

Additionally, she is expected to play a key role in MyRepublic’s bid to become Singapore’s fourth telecommunications company.

Koh will join the group management team which is as follows:

Malcolm Rodrigues, Chief Executive Officer

Greg Mittman, Chief Operations Officer

KC Lai, Chief Commercial Officer

Cedric Gouliardon, Chief Technology Officer

Eugene Yeo, Chief Information Officer

Koh has been working in the telecommunications industry for twenty years and prior to Vodafone was the CFO at Cable and Wireless Worldwide Asia Pacific. Cable and Wireless Worldwide (a British company) was acquire by Vodafone for £1 billion (US$1.4 billion) in 2012 and sold to Liberty Global in November 2015 for £3.5 billion (US$4.9 billion).

“We were looking for someone who shared our passion and had extensive experience building up a regional business. Lavinia built Vodafone’s regional finance team after their integration of Cable and Wireless and she’s as driven as any of us in ensuring we properly execute our vision,” said MyRepublice CEO Malcolm Rodrigues in a statement.

The news comes in the context of a telco battle that has been heating up over recent months.

In March, MyRepublic was reported to be enlisting the services of Goldman Sachs and and DBS Group Holdings in an effort to raise US$250 million.

It also triggered something of a pricing war after it released prospective data plans should the company be approved for Singapore telco status. A few hours after it offered 2GB of data for S$8 (US$5.95) per month, Singtel put forth a plan to double users’ data plans for S$5.90 (US$4.39) per month.

Singapore’s other telco operators, M1 and Starhub, followed up the next day with their own cheaper pricing options.

Also Read: Bad news for MyRepublic; Singtel offers to double users’ mobile data for S$5.90 (US$4.20) per month

While it gets a ton of press for its goal to become the next Singapore telco, the company is an Internet broadband service provider and was founded in 2011. The company also operates in New Zealand and is expecting to launch in Australia soon.