Entering into its third phase, 10,000 Startups, an initiative by National Association of Software and Services Companies (NASSCOM), a coveted trade association in India, will come up with a startup and talent registry to evangelise and create a robust ecosystem around specific technology segments.
10,000 Startups is an ambitious programme, started last year, aimed at incubating, funding and supporting 10,000 technology startups in India over the next 10 years.
The programme entering in its third stage will invite domain-centric applications from startups. It also plans to launch app-based contests.
The third phase will also see leading global player Intel come on board as an industry sponsor, who will collaborate with the initiative to make India an ‘Internet of Things’ hotspot.
R Chandrashekhar, President, NASSCOM said, “India is emerging as the hotbed for technology startups and the NASSCOM 10,000 startup programme will continue to partner with all stakeholders to help India emerge as an innovation hub.”
The first two phases, according to him, had attracted 7,000 applications of which 529 were shortlisted and 125+ benefited by way of receiving funding, acceleration, mentoring, co-working space, enterprise connect and showcase opportunities through the programme.
“We hope that the third phase brings up more such innovative tech startups with some brilliant products/solutions that impact not just the business but citizens across the globe. NASSCOM will be working with the government to strengthen this ecosystem. We have proposed setting up of ‘India Technology Entrepreneurship Mission’ as our recommendation to the government,” he added.
Setting up a registry
The NASSCOM Technology Startup Registry will act as a repository of India’s technology startups in the web, mobile, e-commerce, SaaS, marketplace space. It will act as a discovery platform for investors, enterprises, media and government authorities.
This essentially means that NASSCOM will create a national database of tech startups and identify the areas in which they are operating.
While India is buzzing with entrepreneurial excitement, it still lacks the skills required to excel in a fast paced technology startup environment. With this initiative, NASSCOM 10,000 Startups aims to create courses and modules aimed at imparting skills like inbound marketing, app development, Big Data and analytics, UI/UX and product management to create a pool of talent that could be interned / employed with the startups under the 10,000 banner.
It will also undertake a pilot project within the next quarter on these lines. All courses would be curated by an advisory board comprising subject matter experts and would be delivered by practitioners online.
Getting global exposure
Ravi Gururaj, Chairman, NASSCOM Product Conclave said, “Since the launch of the 10,000 startups programme last year, NASSCOM has been working with various stakeholders to create an inclusive ecosystem for companies in the domain. Recently, NASSCOM nominated 25 innovative technology startups from India for ‘InnoTrek 2014’ – a visit to US for entrepreneur-focussed events. With this initiative, NASSCOM provided a global platform for young businesses to showcase their work at a global stage and get a first-hand experience of the Silicon Valley product ecosystem.”
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The association plans to undertake more overseas startup delegations to Israel, Singapore, Hong Kong and parts of Europe.
More power to girls
A special focus will also be put on the NASSCOM-Google ‘Girls in Tech’ programme to increase the representation of women founders in tech startups in the country.
Rajat Tandon, Senior Director, NASSCOM 10,000 Startups said, “We encourage women entrepreneurs in technology sector to step up and leverage the business opportunities being created.”
There are about 15,000 technology startups and SMES operating in India and these are the set of companies that need the right thrust from the government. The Entrepreneurship Mission proposed by NASSCOM aims to address current issues in ease of doing business in India, enable a supportive policy environment, and catalyse funding and incentives for IP development.
NASSCOM is the premier trade body and the chamber of commerce of the IT-BPM industry in India. The 10,000 startups programme is NASSCOM’s most ambitious initiative to support 10,000 technology startups over 10 years.