You don’t need us to tell you that the Angry Birds franchise is big worldwide, arguably more so in China. From its mothership bird-flinging puzzle games to its huge merchandising efforts — its creator Rovio is in a good place.

Which is why it’s a little surprising that the Helsinki-based company’s net profits fell by more than half. According to the company’s official statement on its 2013 financial results, its net profit went from US$76.8 million in 2012 to US$37.3 million in 2013. The company pulled in US$215.9 million in revenue last year, which is a small step up from its US$210.6 million it pulled in revenue back in 2012.

Last year, the company has been focused on licensing and merchandising its Angry Birds brand than figuring out how to change up the current free-to-play mobile gaming scene. Let’s also not forget the Angry Birds activity parks it opened up in China and other European places such as Spain and Finland, as well as its collaboration with GungHo on a Puzzle & Dragons cameo. 

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The company’s employment status warrants mentioning. Rovio’s headcount went from 500 to 800 in 2013, and it managed to snag former Digital Chocolate (Tower Bloxx) and EA executive Jami Laes as its new Executive Vice President for games. Tower Bloxx Angry Birds hybrid anybody?

Rovio stated last year in a Finland tech conference called Slush that China is its biggest download market; official stats from Niko Partners said that an estimated 288 million people play mobile games in the country. It makes sense, since Rovio’s first office outside of Finland is in Shanghai.