Malaysia-based online college and university application platform EasyUni has raised a Series B round of funding of an undisclosed amount from the AXIATA Digital Innovation Fund (ADIF), the startup announced today in an official release.
EasyUni allows students and parents to search for and compare colleges, universities and courses. These students can submit applications to the more than 70,000 courses and programmes from 2,000 colleges and universities across more than 20 countries for free.
With portals already catering to students from nine countries — including Singapore, Indonesia, Vietnam and Brunei — the company intends to expand its regional reach. With the fresh funding, it also plans to accelerate product growth and innovation, invest in additional sales and marketing resources, and continue evaluating strategic acquisition opportunities.
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“EasyUni.com wants to be the portal to go to when students all over the world look and apply to a university of their choice. And, with this capital, it will give us additional resources to expand quickly and strategically into new markets, innovate rapidly and deliver on our vision,” said Edwin Tay, CEO and Co-founder of EasyUni.com.
Incorporated in 2008, EasyUni currently has more than 700,000 students registered with the portal. Of this number, 75,000 have used the portal to submit an application to a college or university.
The company claims to help universities add Asian students to their ranks while reducing student acquisition costs. Universities engage EasyUni to generate and verify student leads, screen applications, and get premium ad placements on EasyUni’s portals. Notable partner universities are the University of Reading and University of Kent (both UK), and Hong Kong University of Science and Technology.
ADIF’s injection of funds into EasyUni is its second such one recently after Supahands’ seed round. Both are a part of a group of six Malaysian tech companies that ADIF is investing in.
ADIF is a digital corporate venture capital fund set up by telecommunications company Axiata Group Berhad and Malaysia Venture Capital Management Berhad.
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