NFC Indonesia and M Cash announced that they have invested in cloud-based adtech startup PT Digital Marketing Solutions (DMS) with 30 per cent and five per cent shares ownership respectively. The investment is the first strategic move made by NFC Indonesia following its IPO; it is part of the company’s strategy in expanding its digital advertising exchange. For M Cash, the investment is meant to expand the reach of its digital distribution in Indonesia.
DMS is a company that utilises artificial intelligence (AI) to provide a holistic advertising solution, achieved by combining online and offline communications channels. DMS has covered more than 4,000 points in 19 cities in Sumatra, Java, Bali, Borneo, and Celebes with retail clients such as Djarum Group, Indomaret, Circle-K, The Body Shop Indonesia, and Soekarno-Hatta International Airport.
DMS Director Budiasto Kusuma explained that the strategic collaboaration between NFC Indonesia and M Cash will expand its network and enable it to reach a wider audience. Not only through retail channels, but also through digital distribution channels belonging to NFC Indonesia and M Cash.
“We exploit distribution technology through cloud in order to manage ad services, without the need for audiences to access each of the advertising platform. Completed with smart camera analysis, mobile app, and the use of AI, we are able to send out targeted ads to the right audience,” Kusuma said.
NFC Indonesia President Director Abraham Theofilus in a press statement expressed his excitement of the investment. NFC and DMS will work together in strengthening user acquisition. NFC Indonesia will help DMS receive full exposure from the advertising ecosystem that they are going to build, while DMS will help expand its advertising platform offering for commercial users.
Meanwhile M Cash Director Suryandy Jahja added that the company this year will begin advertising business on its digital kiosk services.
“This year M Cash will begin advertising business through its digital kiosks. We plan to add extra TV screen on top of the machine; the machine body and monitor screen will also function as a platform for ads, that way it can bring in new source of income. This is where DMS’s expertise in cloud-based adtech services will play a role in building M Cash’s businesses,” Jahja said.
The article NFC Indonesia dan M Cash Berinvestasi ke Perusahaan Iklan Digital DMS was written in Bahasa Indonesia by Prayogo Ryza for DailySocial. English translation and editing by e27.