PowerCore, an online store offering smart toys, digital activation and merchandise solutions for games, has completed its seed round of funding of US$2 million.
PowerCore was founded in 2015 by Jia Shen, Founder and former CTO of RockYou, and Young Lee, with offices in Palo Alto (California) and Tokyo (Japan).
The startup helps brands produce various merchandise and transform physical merchandise to virtual character in mobile game. Users get rewarded digitally for their actions in the real world — be it purchasing merchandise, going to a company’s booth at a show, or anywhere where people can interact physically with a brand. Users simply scan the PowerCore tag with their mobile device and they are rewarded immediately.
PowerCore’s offline-to-online (O2O) digital activation solution includes digitally-tagged merchandise production, digital reward management and developer kit integration.
The PowerCore platform features NFC and AR real-world tags providing a good scanning experience regardless of device. It also offers unique IDs that allow for personalised digital rewards, social sharing mechanics, and secure verification of authenticity.