Japan’s leading ticketing platform Peatix has announced the launch of ColorSync, a technology that removes the need for scanning QR codes or tearing tickets at the entrance of an event, a task often a pain point for organisers, bouncers, and attendees alike. Peatix has filed for a patent (pending) for ColorSync in the United States.
So, how does ColorSync work? All attendees have to do is to start the app at a Peatix event, which works as a ticket too. If the event is ColorSync enabled, the background of the ticket will show a random colour. When the ColorSync enabled Peatix is near the event organiser’s Peatix app, it will automatically detect the attendee’s details and instantly check him/her into the event. This is done by syncing the colour sequence, which is flashing on the Peatix mobile app.
This eliminates the need to manually scan and check-in all attendees using QR codes. Organisers can now check-in large crowds effortlessly too.
Here’s a video to showcase how the patent pending technology works:
“We’ve helped out with check-ins for many events, and have become experts in checking in tens of thousands of QR code tickets at a time. It’s an acquired skill; varying conditions with light, and different devices make the operation very difficult at times,” said Taku Harada, Co-Founder and CEO of Peatix. “We realised that a method that relies on an acquired skill just doesn’t cut it. With ColorSync, anybody can intuitively check in hundreds of attendees in a matter of minutes with no training at all.”
With ColorSync, it can greatly improve the logistics and the frontline manpower requirement for an event, a huge plus point for organisers. If ColorSync adoption becomes mainstream, QR code might just be phased out as a mobile event check in solution.
Unfortunately, ColorSync will be only available to select Peatix users in early 2014.
When e27 sat down with Peatix to find out more, Emi Takemura, Co-Founder of Peatix said that the team has been working on this feature for almost a year now. The team has always been looking for ways to support event organisers and make it easier for them to do their work. Working closely with event organisers since its inception, Peatix found out that one of the major problems, event organisers faced is the long queue that slowed the check-in process, particularly when there was a large crowd.
Takemura credits her CEO, Harada for coming up with the great idea. “We really wanted to change that, and our CEO came out with the idea of ColorSync,” she said.
However, not all of the team members were in favour of the idea. They found no reasons to disrupt the usage of QR Codes and “What’s wrong with QR Code?” was their common question.
Despite the resistance, Harada felt that ColorSync might make it easier for event organisers, a belief which the company holds on to strongly now. The technology will be piloted at a music event in Japan in January 2014.
A strong differentiating factor for Peatix is its strong focus on mobile, which the ColorSync feature hopes to reinforce. In an interview with e27 in July, this year, Harada had said, “Freeing ourselves from the mindset of squeezing profits out of ticketing has been our best move. We believe there are effective ways to generate profits by connecting events and constituencies through our mobile app.”
Other than value adding event organisers, ColorSync can also open up a new revenue channel for Peatix. On being asked if there’s a possibility of a licensing play involved with the patent pending ColorSync, Takemura said, “If any company approaches us, we are definitely open to that.”
Since its launch in May 2011, Peatix has hosted over 15,000 events across Japan, Singapore, and the United States. In Singapore, it has supported over 300 events since setting up its base here in July. The company recently raised US$3 million in series A funding, and is currently exploring regional expansion.
The company’s investors include 500 Startups, Fidelity Growth Partners Japan, Digital Garage, Draper Nexus Ventures, Itochu Technology Ventures, Sunbridge Partners, and ZenShin Capital.