A total of US$30 million is being added into Procter & Gamble’s (P&G) digital innovation center in Singapore just one year after its initial joint launch with the Economic Development Board (EDB). It is a continuation of the initial US$100 million the company supplied in the launch, as reported by Business Times.
This new investment is a part of the launch of E-Center 2.0, the moniker used for the expansion project of its existing digital innovation programme with the EDB.
Through the E-Center, P&G seeks to support partners and employees by equipping them with relevant skills to leverage digital technology and solve business problems.
Some of the funds will go towards its first digital omni-channel retail centre, i-Singapore Digital Omni-channel Center (i-SIDOC). This center has allowed regional retailers to work with P&G to create retail solutions in multi-channel consumer shopping.
The platform will be located with the Singapore Innovation Center and omni-channel store owned by P&G. The funds will also support new supply chain projects and a new team of data scientists.
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