Be it building a new product, entering a new market or launching a new vertical, it is always interesting to watch the initial moves a company makes after a major deal.

In mid-May, Lazada is set to make a publically visible maneuver after the seismic US$1billion Alibaba investment earlier this month. The company will undergo a complete website re-design.

“The philosophy embraced is to be quietly confident and we have achieved that by looking at what we have, inwardly, instead of at others. With this new home page, we are letting shoppers decide on their own exploration, browse at their own pace, search for products they love, and create their own experience,” said Michael Darrel Stallenberg, Regional Creative Director, Lazada Group in a statement.

Lazada said it analysed internal consumer behavior data to make the online shopping experience more effortless for the consumer.

The company hopes the change will reduce the click-rate, ideally draw shoppers to more useful information and reduce clutter. Lazada is also implementing a five-star rating system with a list of sellers, their location and the price for shipping.

Also Read: Lazada is Alibaba’s big bet on m-commerce, but how hard it was for Lazada to be mobile-first?

But enough from us, without visuals, it is impossible to decide if a redesign a sexy upgrade or a clunky snafu. Check out the images below courtesy of Lazada and decide for yourself.

Lazada's new homepage

Lazada’s new landing homepage

Clicking a tab, but still not leaving the homepage

Users can choose a brand displayed prominently on the ‘brand’ tab on the homepage

People will also be choose to shop by category from the tabs

People will also be choose to shop by category from the tabs

As we scroll down the homepage, more specific genres like diapers, watches and 'Huawei' begin to appear

As we scroll down the homepage, more specific genres like diapers, watches and ‘Huawei’ begin to appear

Now we are in a specific 'section' - Electronics

Now we are in a specific ‘section’ – Electronics

Clicking around the electronics section

Clicking around the electronics section

Lazada's big game changer - Mobile

Lazada’s big game changer – Mobile


Photos courtesy of Lazada.