The wedding industry in Indonesia is huge, especially when it comes to the use of the digital platform. According Splendid Insight, a market research agency, today’s engaged couples do a lot of research online; mostly through recommendations of friends on social media (22 per cent), and through internet search engines (49 per cent).
The research shows some phenomenal numbers. It says the market size of the global wedding industry reached US$300 billion in 2013 and US$7 billion in Indonesia. Not surprisingly, a lot of players want a piece of this lucrative pie.
Launched by Kevin Mintaraga, winner of the Ernst & Young ‘Young Entrepreneur of the Year 2013’, and former CEO of Magnivate (now XM Gravity), Indonesia-based Bridestory is an online portal that aims to help couples plan their dream wedding.
Currently in its beta stage, Bridestory offers a range of wedding vendors, each with different wedding concepts and expertise. Couples can search for vendors not only by wedding concepts, but also by their budget. They can also access a vendor’s portfolio.
“There are many types of vendors on Bridestory. Essentially, we want to facilitate, provide options, and connect engaged couples with the right wedding vendors, so that they can have their dream wedding,” said Mintaraga.
He is optimistic that his experience in the digital world will help him succeed in the lucrative online wedding market, and it will be his personal challenge to continuously innovate the digital world of the wedding business.
Vendors who subscribe to Bridestory are not only limited to Indonesia, but can also get exposure to regional and international markets. Vendors that have already signed up for Bridestory range from wedding concept-makers, wedding venues, wedding organisers, photographers, make-up artists and many more. There are currently 19 wedding vendor categories on the portal.
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