Thailand-based omnichannel fashion commerce Pomelo has announced the appointment of Jim Boland, former CFO of RedMart, to Pomelo’s core team as its new CFO.

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Pomelo said that Boland’s appointment will put immediate action of building up Pomelo’s financial infrastructure to drive profitability as well as enabling growth across the region.

Boland’s track records included leading finance organisations in fast-growing e-commerce businesses for over 19 years at Amazon, Dell, and Alibaba-owned RedMart.

“As an omnichannel brand, Pomelo presents an exciting opportunity especially in vertical integration, retail, and e-commerce as it is in a critical scaling up phase,” said Boland.

Following the appointment, Pomelo’s co-founder and former CFO Casey Liang will transition into Pomelo’s growth team which consists of the performance marketing and business intelligence teams.

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“Jim Boland’s appointment reinforces Pomelo’s commitment to investing in key talent across Southeast Asia. In Q4 2018, Pomelo also welcomed aboard Cathriona Nolan as our AVP of Creative Operations, and Vorada Hiransomboon as our AVP of Buying,” said David Jou, CEO of Pomelo.