The Pomona team

Jakarta-based shopping reward platform Pomona today announced it has raised an undisclosed seed funding from Frontier Capital, PRASETIA, and several unnamed angel investors at the end of 2016.

According to a press statement by the startup, the seed funding has helped it “aggressively” accelerate marketing and partner acquisition while building “robust” technological capability.

In an e-mail to e27, Pomona CEO Co-Founder and CEO Benz Budiman explained how the company plans to accelerate product growth through the new funding.

“We are currently preparing a few gamified features to ensure a more exciting offline shopping experience for shoppers to earn our points. These upcoming features will also deliver more impactful benefits for both multi-chain retailers and brands in their attempt to understand the consumer’s demand, real-time,” he wrote.

It also named Frontier Capital CEO and Founder Handi Irawan as president commissioner of the company.

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Pomona is an O2O marketing solution that helps brands and retailers drive visitors to retail stores as research shown that while e-commerce industry is growing in Indonesia, offline stores still have the higher conversion rates. The company described the app as the “Pokemon GO of shopping” where users use the app to check-in at a store, then being given points that they can exchange with prizes.

The startup claimed to have generated over 70,000 downloads to date, nearly three times growth from 25,000 downloads in September 2016.

It also partners with 650 merchant-partners in Greater Jakarta Area, including Grand Indonesia, Ranch Market, Central Department Store, and Gramedia.

For the year 2017, Budiman explained that the company’s main focus will be helping multi-chain retailers and big brands deliver “a more ROI-driven solution, just like shopkick did in the US.”

“We are also expanding our coverage to other cities in Indonesia in the next few months to keep up with the constant requests from both users and businesses,” he added.

Image Credit: Pomona