Consumer goods leader Procter & Gamble (P&G), in partnership with the Economic Development Board (EDB), has established a digital innovation centre in Singapore. P&G will also invest more than US$100 million over the next five years to support the e-centre.

With this, P&G aims to strengthen Singapore’s standing as a leading e-commerce hub in the world. The e-centre, P&G’s first outside of the US, will be pivotal to its undertaking of end-to-end digital innovation across three core areas: supply chain management (SCM), e-analytics and e-business.

In the area of SCM, termed “i-Supply”, the e-centre will focus on transforming P&G’s supply chain, enabling greater accuracy, visibility and more efficient processes. The e-business unit aims to translate digital strategies into scalable plans for the region, and to leverage new digital channels to innovate and improve business models. Through its focus on e-analytics, the e-centre will also leverage predictive analytics and Big Data to optimise product distribution and marketing strategy.

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With the launch of the e-centre, P&G will be training 40 employees in the first year to take on digital-related roles in these three capability areas. P&G will also expand its partnerships with local small and medium enterprises (SMEs) and startups to strengthen digital capabilities and co-develop new digital solutions.

“Through digital innovation in supply chain management, e-analytics and e-business, the centre will drive transformation of P&G’s operations in the region. This will in turn create new jobs in fields such as data analytics that are aligned with Singapore’s efforts to strengthen our digital capabilities,” said EDB Chairman Dr. Beh Swan Gin.

To bolster the inauguration of the e-centre, P&G also hosted the second edition of its leadership development program – P&G Leadership College – for SMEs in collaboration with SPRING Singapore. First established in 2014 as part of the Partnerships for Capability Transformation (PACT) initiative, the P&G Leadership College aims to foster mutually beneficial collaborations between large organisations and SMEs through projects involving knowledge transfer, capability upgrading, co-innovation and test-bedding of innovative solutions.

P&G Asia Pacific President, Magesvaran Suranjan, said: “We have deep ties to Singapore and the local community, and our partnerships with various enterprises and institutions here have been instrumental to our success in the region. We are delighted to be able to contribute to building Singapore’s digital innovation capabilities through our e-centre and, in parallel, our 2nd Leadership College to equip SMEs with relevant skills and knowledge required to tap burgeoning opportunities in the e-Commerce and digital space.”

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