The StalkByLove team

The StalkByLove team

Delhi-based, an online fashion brand for young women, has received a 7-digit US dollar investment from a group of investors, including European VC firm LittleRock, 500 Startups and India-based Singularity Ventures.

The company, co-founded by a group of three Rocket Internet alumni, will use the funds to accelerate growth, hire talent and strengthen its supply and fulfilment structures.

StalkBuyLove was founded in 2013 by Rocket Internet alumni Tushar Ahluwalia, Nishrit Srivastva, Aashna Chopra and fashion expert Shikha Ahluwalia.

It is an online fashion brand that caters to young fashion-conscious women. StalkBuyLove combines fashion competence with proprietary, custom-made technologies for its unique sourcing and production strategy, which allows the company to own its entire value chain.

The e-commerce firm builds on its technology to manage and control the entire production processes in real time, including the cutting and stitching of garments at scale by third-party production units.

According to Co-founder Tushar Ahluwalia, the startup is growing 8 per cent month-on-month with a current gross-revenue run rate of US$5 million. Its Just in Time (JiT) structures and data-driven fashion analytics ensure low/ no discounts by getting the SKU-level purchase decision right.