Lazada is a Southeast Asia based online e-commerce marketplace incubated by Rocket Internet. Lazada is currently available in five countries, including Indonesia, Malaysia, Philippines, Thailand and Vietnam. We first reported about Lazada back in September, where the company received an undisclosed amount of investment from prominent investment firm JP Morgan. Fast forward into November last year, the company announced that they received a US$40 million cheque from Swedish investment firm Kinnevik to expand its reach in Asia.

According to the press release reported by TheNextWeb, most of the funds will be channelled towards providing its customers with world class services. While undisclosed, the investment is reported to be in the US$20 million ball park range.

“By recently deploying a new fulfilment system, the company is already today able to guarantee two-day delivery on average across Southeast Asia. In December, LAZADA launched its marketplace platform, which allows offline retailers to leverage LAZADA as a sales channel while still being in control of logistics and operations, to further expand its product assortment and meet customer demand. LAZADA’s more than one million Facebook fans serve as a testament to LAZADA’s success in providing superior services to its customers.”

In my previous article where I noted that Rocket Internet is notorious for its unsustainable model of rapid hiring and expansions, neglecting customer service as well as dissatisfied employees. Lazada seems to get this as they focus more towards its customer service.

Read also: Is Rocket Internet losing its grip in Southeast Asia?