• Hong Kong-based Shopline, a build-your-own e-commerce service, secures seed funding
  • Investors include 500 Startups, Ardent Capital, SXE Ventures, East Ventures, COENT Venture Partners
  • Company intends to use funds to expand aggressively

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Hong Kong-based DIY e-commerce provider Shopline today announced it has raised US$1.2 million in seed funding. This represents the first major investment for the startup since its launch in 2014.

Participants include 500 Startups; Ardent Capital – founding investor of aCommerce; SXE Ventures – an early-stage fund by Danny Yeung, Co-founder of Groupon HK; East Ventures; and COENT Venture Partners.

The funds will be used to ramp up hiring and to “aggressively” grow the product in its core markets before expanding out to Southeast Asia.

Currently active in Hong Kong and Taiwan, Shopline is a service that, according to the company, “provides a completely localised solution for SMEs to quickly launch their own e-commerce website in Asia”. What this actually means is that Shopline provides you the tools and resources to go about building your own e-commerce store — be it selling homemade jewellery, clothes or anything else you can dream of. This includes things like creating a URL, inventory management systems, payment gateways and all the other logistics that come with having an online storefront.

The company, an e27 Echelon alumnus, also offers its merchants marketing tools. Among them are capabilities to create professional marketing videos and social media integration. The opportunity here is to service non-tech savvy merchants in Asia, who do not speak English, and with limited budget.

Read Also: Echelon alumni give three reasons to join Top 100

The company stated that its service has been used in the creation of over 15,000 online stores.

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According to Raymond Yip, Co-founder and CEO, Shopline, “The brand building aspect of this is huge. Merchants in Asia can now create something that they are proud of, something they can place on their business cards, giving them credibility as a merchant. All without the need of technical skills. This holds especially true for fashion designers selling online. So it’s not just another profile in a crowded marketplace.”

“Our ultimate goal is to become the go-to platform for merchants in Asia looking for an end-to-end solution,” concluded Yip.

Disclaimer: Ardent Capital is also an investor in e27’s parent company Optimatic Pte Ltd.

Echelon Asia Summit 2015 takes place in Singapore from June 23 to June 24, 2015. e27 is currently looking for Asia’s Top 100 startups to be part of this year’s exhibition, so apply now!