SugarCRM, a company that specialises in Customer Relationship Managment (CRM) software, has acquired Collabspot, a Singaporean startup for email integration.

Collabspot was founded in June, 2012 and built a product that targetted the sales industry and integrated a CRM platform with Gmail and other email providers.

With the acquisition, SugarCRM hopes to use it to provide real-time alerts and insights based on real-time analysis of communications.

On a similar note, SugarCRM launched a product called Hint Insights last month, which gathers data from “multiple channels” to give salespeople signals they can use for decision making.

SugarCRM is driving towards building a CRM system that does not require any data entry.

Collabspot is an alumni of the now-closed JFDI Accelerator programme and in 2013 it raised a US$64,000 seed funding. The company did not raise any further financing, according to Crunchbase.

While the business was incorporated in Singapore, Collabspot was built in the Philippines and had a close connection to the archipelago.

In 2012, Collabspot pitched at an Echelon satellite event in Manila — a predecessor to e27‘s current TOP100 programme.

The acquisition will be considered the first move for new SugarCRM CEO Craig Charlton, who was appointed to the position in early March.

“The acquisition makes great sense for the business and for our users, who told us that they wanted a product like this to be part of our core offering. By maintaining our focus on innovation and listening to our customers’ needs we’ll continue to provide a market-leading CRM experience and grow by adding real value to the many businesses we support around the world,” said Charlton.

In August, 2018 SugarCRM raised funding from Accel-KKR, a technology-focussed private equity firm.