How do you create a product that’s used in 192 countries across 34,000 cities? This April, learn from three superstars of community marketplace, Airbnb, as they share how they created a global product that has over 600,000+ listings worldwide, and helped over 11 million guests with their short-term accommodation needs.
Start: Wednesday, 16 April, 2014 06:30 p.m.
End: Wednesday, 16 April, 2014 09:00 p.m.
Venue: Hood Bar and Cafe, Bugis+, 201 Victoria Street #05-07, Singapore 188067
Predictive Pricing – Dan Hill, Product Lead, Airbnb
One of the hardest questions for anyone selling a product is ‘how much should I charge?’ This question becomes even harder when you’re selling highly unique items: rare collectables, time, tasks, journeys, space. For disruptive companies that enable people to sell previously unavailable products and services in an open marketplace, the challenge is magnified as little historical data or comparative models exist.
Airbnb discovered one of the most nerve-wracking and confusing moments for a new host is setting their price. How much should they charge? When should they change it? Putting a price on your home and experience is challenging! In 2013, Airbnb set out to develop a predictive pricing model to help hosts confidently set the best price for their space, and know when to change it. Airbnb then integrated dozens of signals, some obvious and some unexpected and new.
Internationalizing Airbnb – Jason Katz Brown, Airbnb
Front-end developers don’t want to have to manually curate databases of phrases. Translators shouldn’t have to mindlessly reduplicate the site for each language variant, in particular for changing American to Singaporean English or Simplified to Traditional Chinese. We’ll look at how Airbnb internationalizes its web site and apps while minimizing the workload of engineers and translators.
Growth and Virality at Airbnb – Gustaf Alstromer, Product Manager, Growth, Airbnb
Gustaf works for Airbnb in San Francisco as a Product Manager on the Growth team. The Growth team builds products and experiences that grow the number of people who travel and host on Airbnb. Most of Airbnb’s users already hear about Airbnb from their friends and the products that Airbnb builds help amplify that message. Gustaf will also give examples from their most recent project – Referrals.