In conjunction with our open house, JFDI will be having Wouter Boon with his new book, Defining Creativity as he travels around Asia to give lectures on creativity.
Wouter Boon will cover his personal process of writing the book combined with how this process links to the theory in the book. So, all in all, it will be a masterclass about creativity, told in a very personal way.
The author Wouter Boon (1975) obtained his law degree at the University of Amsterdam. After a short career as a lawyer, he switched to advertising. Wouter is the founder and editor-in-chief of Amsterdam Ad Blog and works as a brand strategist at Boon Strategy.