For those who are new to what we are doing, Singapore Lean Startup Circle (SLSC) is a monthly meetup at the Hub Singapore where 3 speakers get to speak on a chosen Lean Startup topic for that month. To make things more interesting, members of the group get to share their FLEARNS before the meeting ends.

For the coming SLSC, we will be talking all about Customer Development! Let learn how to test our business models with our prospective customers.

Sharing 1 – “Always be Testing” by Ray Wu, Ambassador from JFDI Asia

Ray is passionate about working with entrepreneurs. Lean Startup and Ruby on Rails are two things he spends a lot of time working on and thinking about. He is an Ambassador to, a 100-days seed accelerator program. In the past, he facilitated Lean Startup Machine workshops around the world. He is also an avid foodie, and tweets at @raywu.

Sharing 2 -“Customer development at ReferralCandy” by Dinesh Raju, Computer Repairman (& Founder) of Referral Candy

Dinesh Raju is the founder of Anafore, the company behind the ReferralCandy webapp which runs refer-a-friend campaigns for online retailers. ReferralCandy is used by hundreds of retailers across North America, Europe and Asia. Customers include Taser, leading shoe retailer Okabashi and Grammy Award nominee Soulja Boy’s Ocean Gang Clothing Line.

Sharing 3 – “Understanding Customers – Just Go Traveling!” by Chua TianHao, Traveller from NomadAsia

Tianhao is a crazy traveler who looks forward to getting lost in every city. He always enjoys taking the path less traveled but was often frustrated by the extensive research required. Hence, he leveraged on his strategy consulting experiences and traveler’s perspective to establish NomadAsia (, which allow fellow travelers to easily book differentiated and high quality travel activities in Asia.

8:35 pm – FLEARN Time!

FLEARN stands for Fail + Learn. This is the best time to share your learnings from your failings. So if you have a FLEARN to share, please let us know at the registration counter or drop me an email before the event.

8:35 pm onwards : Drinks, mingling and informal sharing

We have decided to remove the RSVP limit. This means that there will be no waiting list. However, do note that we only have seating space for 70 people. Those who are late will have to stand, sit on the floor or steal a seat from someone else.

Event details:

  • Start: Wednesday, 6 February, 2013 07:30 p.m.
  • End: Wednesday, 6 February, 2013 09:00 p.m.
  • Venue : The Hub Singapore
  • Organizer : Singapore Lean Startup Circle

Event Schedule:

7:00 pm – Doors open for registration

7:30 pm – Event begins and quick overview on Customer Development by Bryan Long, co-organizer of Singapore LSC

7:35 pm – Sharing by 3 Speakers with Q&A

Stay Lean!

Bryan Long

PS: We just got word that Lean Startup Machine is coming back to Singapore near the end of March 2013. So if you are interested to be notified about the event when it launches and get a chance to win two free tickets, sign up now: