product planning


One of the biggest challenges today for product managers is ambiguity and confusion about their roles and responsibilities. Others include lack of uniform work tools, managing a complex array of tasks and processes, and managing relationships with other departments in the organisation.

A collaboration with Blackblot®, the Strategic Product Manager™ (SPMR) course is a comprehensive four-day programme that gives you with a practical and interactive learning experience and provides you with the necessary knowledge, skills and tools to plan, manage and market the products in your company. This course is designed to help participants learn to identify and articulate market requirements, and formulate plans that evaluate market opportunities (business cases) and shape the resulting marketing efforts (market plans).

All participants will receive a free license to the hosted version of the Product Manager’s Toolkit® (PMTK) with lifetime free and unlimited updates and upgrades to PMTK, and a free copy of the “The Product Manager’s Toolkit: Methodologies, Processes and Tasks in High-Tech Product Management” book.

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