Coconuts Media is known for its local news and reviews, so far focusing on the Thailand since its launch in 2011 and then on the Philippines, with Coconuts Manila, launched in 2012. While the flagship site has been Coconuts Bangkok for some time now, Coconuts Media is rebranding and consolidating its local sites to coconuts.co, and has announced plans to launch in Singapore later this month.

The Coconuts Bankgok and Coconuts Manila site have been combined into the main coconuts.co site, which features a adaptive design. Founder and managing director Byron Perry said this is meant to ensure the best experience for readers, regardless of device:

  • Adaptive optimization for mobile, tablet, and desktop
  • An easy function for readers to submit user-generated content
  • A gamification system that awards readers who actively participate with the site’s content

The adaptive design will enable users from desktops and mobile devices to view the site as optimized for their device, whichever platform it may be. “We began the re-design process in september 2012 and the team was pleasantly surprised to find such forward-thinking sites as The Next Web and Mashable launching responsive versions late last year, with Mashable even going so far as to declare 2013 the year of responsive web design,” said Byron.

Additionally, the new site features a “gamified” system, which awards readers with “coconuts” for participation and engagement. Readers with the most coconut points are then eligible to get awards and prizes.

Byron said the network is expanding to Singapore later this month, and Coconuts “will endeavor to cover the dizzying amount of cool things that are happening in the Lion City.”