In a bid to encourage entrepreneurship and drum up awareness for its eponymous e-commerce store builder, one-year-old Singapore-based Globby has launched a business contest for users.

Members of the public can take part in the competition by signing up with the platform. The top three contestants to generate the most revenue within six months starting May 26, 2014, will each be awarded up to S$10,000 (US$7,954) in cash funding.

Even though the competition is well under way, Globby is still in the midst of revamping its main website and setting up a dedicated microsite. There were no details released about when the microsite will be launched, except that “it will be coming up real soon”.

“… Our system is designed to assist businesses in boosting their online presence and supporting their operational dexterity,” said Abel Chua, CEO, Globby.

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Pricing for Globby

He also explained how the platform is different from Shopify, a US-based e-commerce solution, which announced Singaporean telecom conglomerate SingTel as an official reseller last year. He said,

“Shopify is an e-commerce store builder. Globby’s focus is to help business owners use e-commerce and our cloud-based analytics to grow their loyal customer following and increase brand awareness. Our aim is to help our clients understand their customers better to improve their business at an affordable rate. We want to build up a community so that Globby can be a comprehensive solutions provider for businesses. Be it online shops or brick and mortar stores, we want business owners to be able to reach out to their customers better.”

In terms of community, it is evident that Shopify has already established a loyal following. The forums on Shopify are flooded with topics and answers ranging from wholesale and drop shipping to APIs. However, Globby can still make it work if it goes hyperlocal.

With its headquarters based in Singapore, Globby is able to reach out to local merchants and developers in a timely fashion. It is now working with retail partners, marketing and inventory management providers, like The Modern Outfitter, Communications and Design, and TradeGecko respectively.

Chua noted that the firm has plans to expand to other markets like the UK or US to give users in those locations a better customer service experience.

In the next six months, users can look forward to an integrated mailing system, a POS system and an inbuilt drag-and-drop e-commerce store builder.

For the record, Globby had earlier secured its first seed round with an investment of S$110,000 (US$87,000) and a larger round of funding from a group of private investors.