According to a press release, this partnership will help further Secretlab’s R&D initiatives, procurement of supply chain, as well as to attract talents and global partnerships.
Derek Lau, CEO of Heliconia, said: “Having only started in 2014 in Singapore, Secretlab is now a recognised global brand. The company is well known for its high quality, ultra-comfortable gaming seats, top-class customer service and innovative sales and marketing channels. The brand has fuelled Secretlab’s rapid expansion to over 50 countries within a short period of time. Even non-esports fans love their products. We believe the company has significant growth potential.”
Secretlab was founded in 2014 by former professional gamers Ian Alexander Ang and Alaric Choo. Secretlab claims it sold over 200,000 chairs so far and has a user base beyond just gamers. The company’s Secretlab 2020 Series — created following 3 years’ R&D –features a warranty of up to five years, which also includes a Peel Protection Guarantee for Singaporean users.
Heliconia Capital is an investment firm that focuses on growth-oriented companies. The funds under its management are 1) a direct investment fund which co-invests with other private equity investors, 2) a mezzanine capital fund, and 3) a fund of funds. Heliconia has earlier invested in Razer and ONE Championship.