The top three participants will win a total of S$24,000 (approx. US$19,200) in cash prizes, and will get an opportunity to participate in a three-month SingTel incubation programme that will help them fast-track their app to market.
The challenge will culminate into a Pitch Day on October 20, 2014, where participants will pitch their prototypes to a panel of judges comprising SingTel and Samsung executives.
One participant with an Android application will win a cash prize of S$7,500 (approx. US$6,000) and Samsung devices, and will represent Singapore in the SingTel Group-Samsung Regional Mobile App Challenge taking placing in November 2014. The winner of the regional challenge stands a chance to gain access to the SingTel Group’s over half a billion mobile customers.
For the first time, SingTel is releasing key APIs for developers to embed telco functionality within their apps which includes communication (SMS/MMS and location awareness) and payment (direct carrier billing and credit card) services. The participants are encouraged to use these APIs to make their apps more compelling to customers.