Singapore-based telecom conglomerate SingTel today announced the launch of Easy Mobile, a postpaid service that allows customers to tweak their mobile plans on the go.

According to an official document, there are four monthly tariff plans to choose from: Small, Medium, Large and XLarge. Each plan comes with a fixed number of units, which can be used for calls, SMS, and data. One unit can constitute 50 minutes of outgoing local calls, 500 SMS/MMS, or 0.5 GB of data. In addition, mobile customers can change from one tariff plan to another each month.

One point to note, however, is that users must dedicate a minimum of one unit to data, SMS and talk time each. This means that mobile customers who do not consume either SMS, outgoing calls, or data packets, will not be able to go without any one of the three.

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Yuen Kuan Moon, CEO, Consumer Singapore, SingTel said, “The one-size-fits-all approach of conventional mobile plans may not suit all customers, as their usage may vary from month to month.”

At launch, the service is only available for new line subscriptions. However, existing postpaid customers will be able to renew their contracts and integrate Easy Mobile in the coming months.

SingTel will also be using Easy Mobile to handle transactions and post-sales support. Furthermore, customers can monitor their real-time usage, arrange for free home delivery of handsets available with the service, or retrieve monthly bills at any time, via the platform.