According to a report by ASSOCHAM, the Indian e-commerce market at grew 88 per cent in 2013 to reach US$16 billion.
Indian e-commerce space has been buzzing with heated competition from the past few months. While consolidation has been helpful in tackling the competition to a certain level, ‘big daddies’ of the space have been fighting tooth and nail to maintain their position.
Snapdeal’s arch rival Flipkart has been expanding its portfolio. The website recently launched its private label for apparel named Flippid. It also opened its logistics arm eKart to deliver packages for other properties.