For background, Snaptee allows users to design, order, and sell custom apparel from their smartphones. It was first founded in January 2013, and had previously received US$600,000 from a group of investors including Yat Siu of Outblaze Management Team and Animoca, Chris Lee of 6waves, Mikaal Abdulla from 8 Securities, Singapore-based angel investor Emanuel R. Breiter and Hong Kong-based investor Tytus Michalski of Fresco Capital.
According to an official document, the new injection of funds will be used to speed up market expansion in the US and Japan, and develop the next version of Snaptee.
Hong Wai-Lun, Co-founder and CEO, Snaptee, said that the new revision of the namesake iOS and Android app will see features focussed on product diversity and discovery, on top of ones which promote design creation. This new version will be launched by end-2014.
“I am confident designers will be excited to see how their creations will have an expansive reach on the new version of Snaptee, owing to the emphasis on community sharing aspects we are pushing for,” he added.
Currently, Snaptee has fulfilled orders to thousands of customers from 55 different countries. It is available in English, Japanese, Korean, German, French and simplified Chinese. More languages will be supported soon.