Mr Jeff Founders

Mr Jeff, an on-demand laundry startup headquartered in Valencia, Spain, has announced its expansion into Singapore.

The startup aims to open more than 30 franchises in the Asian country by the end of 2019.

According to the company, the laundry services market in Singapore is primarily made up of small, local shop owners, with a limited customer reach and, consequently, limited opportunity for business growth.

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“With our digital approach and our subscriptions plans, we intend to change the traditional function of the dry cleaning sector. Singapore is one of the countries in which maximum revenue is expected,” said Julio Suero, Mr Jeff’s Head of Expansion Asia.

The venture was founded in 2015 by three Spanish entrepreneurs Eloi Gómez, Adrián Lorenzo and Rubén Muñoz. It provides laundry and dry cleaning services to its customers, who can choose the exact location, time and day of pickup. A driver visits the user’s house and collects the garments and later on delivers them back, cleaned and ironed.

The app is available on Android and iOS platforms and works through a monthly subscription system and one-off orders in stores, called Mr Jeff Hubs, that are distributed across different cities, forming a network of franchises that completely change the traditional laundry model.

Mr Jeff is currently operating in more than 10 countries, including Mexico, Brazil, Colombia, Peru, Argentina, Uruguay, Chile, Costa Rica and Panama. It is also undertaking an international expansion process with more than 370 Mr Jeff Hubs, including franchise opportunities in Singapore.

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The company has more than 300 direct employees and more than 1,100 indirect employees.