Swedish online music streaming service Spotify today announced that it has launched its offerings on mobile, tablet and desktop platforms in the Philippines. This comes along with an exclusive partnership with local telco Globe Telecom to offer 38 million postpaid and prepaid subscribers with free access to Spotify with a new data plan, GoSURF this coming April 13.
According to an official statement, GoSURF will allow mobile internet access, together with Spotify, for a minimum of PHP 10 (US$0.20) a day. It also noted that streaming music on the service will not cut into the default data allowance on GoSURF plans. More details about GoSURF can be found here.
With more than 30 million songs in its network, Spotify runs with two pricing models: free and premium. Customers in the Philippines can choose to upgrade to Spotify Premium for PHP129 (US$2.875) a month for an ad-free experience. In addition, premium customers can also save music and listen to songs in an offline mode. The same service costs US$8 in Singapore, and US$4.92 in Malaysia, as mentioned in our report last April.
Peter Bithos, Chief Operating Advisor at Globe said, “With its comprehensive music catalogue and features such as playlist creation, music discovery and offline mode, Spotify gives us a new and exceptional way of listening to music.”
Even with more than 24 million active users and six million paying subscribers, Spotify will face competition from counterparts like Deezer and Amplify. While the former offers a service similar to Spotify, the latter, still in beta, is more of a one-stop solution for those curious about the Filipino music scene.
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Spotify has created a lightweight software application that allows instant listening to specific tracks or albums with virtually no buffering delay.
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