South Jakarta-based language learning platform Squline announced its expansion to the Australian market by offering online Bahasa Indonesia classes.
Aspiring students can begin by taking tests on the platform to determine their level of proficiency, before taking video call-based classes conducted by native speaker teachers.
Having exhibited its services at the recent CeBIT Australia 2018, a business innovation festival Sydney, the startup claimed that its platform has received a “warm welcome” from visitors of the event.
In a press statement, Squline said that the reception has encouraged the company to launch its service for the market.
Bahasa Indonesia itself is one of the most popular foreign languages among high school students in Australia.
According to The Australian-Indonesian Association of South Australia, Bahasa Indonesia is being taught in 83 government-run schools in South Australia, reaching out to over 14,000 students in the state alone.
This number is also expected to grow in 2018 as more schools adopted the language curriculum as set by the country’s Department for Education and Child Development (DECD).
Even though Prof. Tim Lindsey of the University of Melbourne said that there were now fewer Australian students studying the language at Year 12 level compared to 40 years ago, the market remains a promising one for startups such as Squline.
To provide its classes, the startup partners with language learning institutions in countries such as China.
The startup introduced its Bahasa Indonesia classes in April, targeting foreign business executives in Indonesia as their target audience.
Founded in 2013, the platform began by offering long-distance Mandarin and English classes, followed by Japanese.
The startup also offers B2B services by fostering partnership with institutions such as the prison warden academy.
Its most recent funding round was a pre-Series A round led by Prasetia Dwidharma in April 2016.
A graduate of incubator programmes GEPI, Startup Grind Global Conference, and Telkomsel NextDev, Squline was one of the five Indonesian startups chosen by the government’s creative economy agency BEKRAF to represent the country at the South by Southwest (SXSW) event in the US.
It claimed to have secured 3,500 students in the Indonesian market.
Image Credit: Squline