While the app is free for download and usage, it still requires a data connection and incurs internet charges. StarHub is essentially cancelling out all data charges to use LINE for prepaid customers subscribed to the new plan. Available this February 15, StarHub subscribers can activate the plan by dialling *123# on their mobile phone.
The telecom company’s Head of Mobility, Chan Kin Hung said, “Singapore’s mobile prepaid market has much room for further growth, especially in mobile data use. To fuel this growth amid evolving consumer communication needs, we are happy to be the first local telco to offer hassle-free access to one of the world’s most popular social platform at a very affordable rate.”
“We believe our LINE plan will be well received by customers, as they increasingly rely on fun, innovative social messaging services and stay online for longer,” added Chan.
While Singapore is not one of its biggest markets, sensibly so given its small population, LINE claims that it sees the city-state as a critical market to continue its global success, and that it has plans to offer more of such tailored services through its exclusive partnership with StarHub.
Simeon Cho, General Manager, LINE Business Development Division, LINE PLUS Corporation said, “Our partnership with StarHub is a foothold to further our business in this region, as LINE continuously develops features and local content to enrich user experience.”