The advancement of mobile computing and rapid technology growth has helped spur a fresh round of dynamic entrepreneurship in the field of building apps. Currently, the app industry is significantly competitive, and consumers are more informed and fickle. However, a successful app business can serve as a huge profit center. Globally, there are over ten thousand app developers working independently, as start-ups or well established organizations, all striving to come up with something new and unique. Today, the competition to build a successful mobile application is definitely fierce. Even a superb idea, executed well, may not bring you financial success. Therefore, it is important to understand that success does not come by chance; it demands perseverance, confidence, and the belief to transform your app idea into reality. When aspiring to turn a mobile application into a sustainable business, there is no secret formula that can set you for success. As an entrepreneur, it is crucial to deliver an improved experience across all aspects of the core building blocks of a mobile application. So, here is a comprehensive guide to transform your mobile app idea into a successful and sustainable business:
1. Choose your mobile app platform wiselyWhen it comes to selling your app, there are three major stores – Apple App Store, Google Play, and Windows Store. Deciding on the right mobile app platform completely depends on your app monetization strategies, and whether you want to build a native app or cross-platform app. Also Read: Why I think mobile apps are going to die in 3-5 years Typically, the revenue generated from Apple App Store is higher than Google Play because Apple pays more to its top developers for building applications to be sold, and not for free. The latter, however, is the best option if you rely on app monetization through advertising. In fact, you may even earn more revenues through in-app advertisements than selling your application upfront. Windows Store is still in its nascent stage, but allows mobile applications to run on a PC, Smartphone and tablet simultaneously, which means more mediums and more downloads.
2. Lay out a realistic business planA business plan does not necessarily have to be overly imaginative or complex. It should be written thoughtfully and followed diligently. At the same time, it should be well thought out, easy to understand, and should describe how your business will operate, earn revenues, and grow.
3. Have a superb design for all your appsMerely having a great app idea is not enough. It accounts for only 5 per cent of the process! The significance lies in transforming the idea into a superlative design. When we say, an app is designed for its audience, it means the design, look & feel, and usability resonates with the target audience it has been built for. Your objective should be to minimize the learning curve for your app users as much as possible, and make navigation more seamless and intuitive. This phase of design is known as User Experience or UX. On the other hand, User Interface or UI design should follow deep understanding of your target audience, i.e. determining factors such as age, gender, geographical location, etc. Play with a myriad colours to create a superb and eye-catching product design. Also Read: Mobile apps “already old news”: Chope’s CEO on back of new funding Some key fundamentals of a great design are:
- Pixel perfect graphics
- Less is more
- Big fonts, big buttons
- Intuitive features and navigation
- Superlative icon design